Specialty trucks and trailers can be built for a variety of uses – from food service to mobile retail and experiential. APEX recently had the opportunity to partner with FPR for the customization of a custom truck that doubles as a food truck and a mobile broadcast studio. Let’s check out some insight into how FPR launches Multipurpose Food Truck!
As a leading builder of high-end food and marketing trucks for national restaurants and brands, APEX welcomes a challenge. The NPR offered a great way for our entire company to push the envelope, everyone from engineering and sales to production and fabrication. Each department truly became an innovative source for ideas to bring this vision to fruition. The truck incorporates many features that are unique to custom food trucks, and truly haven’t been done before. One feature is the baggage compartment that opens as a single piece, which offers a sleek and innovative design element. In addition, custom lighting is mounted below the truck and a purple LED glow can be seen underneath. Another very cool design feature is the stairs and door way into the mobile broadcasting studio. When the door is opened, the stairs automatically come out and down for easy accessibility and efficient functionality. Unlike most custom builders, we have a full time staff of four engineers that ensure your project is moved along from a vision to fruition.
The fully-equipped industrial style kitchen in the rear of the custom truck is ideal for the famous Short Leash Hot Dogs to grill their gourmet hot dogs to be served from the mobile Soundbite Production Food truck. This truly offers a very cool experience that visitors will remember.
The coolest part for me was physically designing the entire truck and working with our team to see it come to life. This project is just another example of APEX doing things on a daily basis that have never been done before. ~ Randy Fields, APEX Director of Production & Engineering
This custom truck left APEX’s facility in the Kansas City, MO area and was delivered just in time for their January 19, 2017 launch. The KJZZ 91.5 FM Soundbite Truck debuted at the grand opening for SPOT 127 East, and had the NPR President Jarl Mohn onsite to speak to donors and honored guests. The truck will be traveling around the Phoenix area, so be sure to look for the truck at local festivals and events!
As the cost per customer acquisition is constantly increasing, this article is aimed at exploring some Tips for Building Custom Marketing Trailers, as an option to reach a larger targeted audience at a much lower cost. From brand awareness and product launch to educational and demonstration purposes, custom marketing trailers can be utilized to cover a large array of objectives.
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Experiential marketing is aimed to not only create an experience for the visitor, but to also capture necessary data, and ultimately generate measurable ROI. Just how in the world can one accomplish all of this from a mere vision? Let's explore some tips on how to Bring Your Experiential Vision to Fruition. Tip #1: Do your research.....
Colleges are utilizing mobile food trucks to enhance the educational experience, and leave a lasting impression. Experiential food trucks add a layer of excitement to the college culinary arts program for Northwest Arkansas Community College‘s Brightwater Center for the Study of Food. NWACC partnered with APEX Specialty Vehicles to design, engineer, and fabricate a custom food truck that embarks on an inventive concept.
Spring has sprung, so it’s the perfect time to set a game plan for your experiential, sampling, and promotional event success when the the hustle and bustle of spring and summer begin. Let’s explore Tips for Ramping Up Your Events for Spring in this article. Although we cannot speak on behalf of all food truck builders, APEX Specialty Vehicles fabricates only a limited number of custom food trucks and trailers each year, so our production facility is booking up quickly. If you’re ready to get a quote and get started – complete the quoter tool here.