MLB teams are embracing food trucks as a way to enhance the visitors' ballpark experience. Many professional arenas, stadiums, and venues are welcoming the food truck trend, and Kansas City is no different. The KC Royals Stadium embraces food trucks and recently welcomed a Mexican-style food trailer for the successful KC-area business, Salty Iguana. APEX Specialty Vehicles partnered with Salty Iguana to design, engineer, and fabricate the highest quality food trailer build in the nation. The expectation was to ensure a mobile food trailer could be built to the highest of standards and maintain the quality, craftsmanship, and superior finishes for the duration of being parked at Kauffman Stadium, for 5 years. APEX could provide all of the elements needed to ensure Salty Iguana’s success.
This project allowed the design and engineering team at APEX to raise the bar. The APEX team fabricated a three-hinged rear door and awning. This project was the first project that required more than a single 50 amp shore power hook-up. In addition, Salty Iguana will be utilizing the trailer to cook the food, while Aramark will be accepting payment for the transactions. This is truly a collaboration and synergy at its best. Installation was completed at Kauffman Stadium in early May 2017 by the APEX crew.
Do you have a client that is considering a sampling, marketing, or food truck? Check out APEX's project portfolio, which includes large brands, agencies, established restaurants, and B2B brands.
As the cost per customer acquisition is constantly increasing, this article is aimed at exploring some Tips for Building Custom Marketing Trailers, as an option to reach a larger targeted audience at a much lower cost. From brand awareness and product launch to educational and demonstration purposes, custom marketing trailers can be utilized to cover a large array of objectives.
MLB teams are bringing food trucks to round out the visitors' ballpark experience. The traditional ballpark food doesn't stop at hot dogs and nachos. Check out the latest trend on stadiums and food trucks!
Experiential marketing is aimed to not only create an experience for the visitor, but to also capture necessary data, and ultimately generate measurable ROI. Just how in the world can one accomplish all of this from a mere vision? Let's explore some tips on how to Bring Your Experiential Vision to Fruition. Tip #1: Do your research.....
Colleges are utilizing mobile food trucks to enhance the educational experience, and leave a lasting impression. Experiential food trucks add a layer of excitement to the college culinary arts program for Northwest Arkansas Community College‘s Brightwater Center for the Study of Food. NWACC partnered with APEX Specialty Vehicles to design, engineer, and fabricate a custom food truck that embarks on an inventive concept.
Spring has sprung, so it’s the perfect time to set a game plan for your experiential, sampling, and promotional event success when the the hustle and bustle of spring and summer begin. Let’s explore Tips for Ramping Up Your Events for Spring in this article. Although we cannot speak on behalf of all food truck builders, APEX Specialty Vehicles fabricates only a limited number of custom food trucks and trailers each year, so our production facility is booking up quickly. If you’re ready to get a quote and get started – complete the quoter tool here.