Experiential marketing is aimed to not only create an experience for the visitor, but to also capture necessary data, and ultimately generate measurable ROI. Just how in the world can one accomplish all of this from a mere vision? Let's explore some tips on how to Bring Your Experiential Vision to Fruition.
Tip #1: Do your research.
Not all specialty mobile truck and trailer builders are created equal. In fact, there are many factors to consider when researching potential builders. Here are a few to consider:
Tip #2: Bringing your vision to a 3D Fruition.
Some builders invest in the upfront design and engineering of your experiential truck or trailer, which should be a requirement from you. Extracting your vision from a 'back of the napkin' drawing, or a standard floorplan is completely different once it hits a 3D fully rendered environment. The ability to visually and mathematically understand the dimensions, equipment flow, and throughput can eliminate so many issues once the build process begins.
APEX focuses on the upfront design of each project, creating a fluid and executable build process. We are one of the only specialty builders that staffs five full-time design engineers. Our focus is on the upfront design and engineering of each project, eliminating any inconsistencies before the build process begins. Let’s compare specialty vehicle builds to home building. As a home owner, you would never build a home with only a simple floor plan and a basic quote given to you by the builder.
Think of APEX as the architect for your mobile custom build, merging the design and engineering portions of the equation into a 3D environment to provide a quality design, scope of work, equipment list, and pricing proposal. We spend an extensive amount of time designing each project in 3D, which addresses many of the issues before the build begins, ensuring your unit is still on schedule for completion on your due date! When you build with APEX, there will be no unexpected delays… bottom line. Each project we build has 80+ hours of design and engineering, and 20+ hours of procurement and equipment management invested before even hitting the production floor!
Tip #3: Get Inspired.
What's a better way of gaining inspiration than to look at other projects? Gather of list of things you like from certain projects, and what you'd like to change. Bring this to your builder when you initially meet with them.
As the cost per customer acquisition is constantly increasing, this article is aimed at exploring some Tips for Building Custom Marketing Trailers, as an option to reach a larger targeted audience at a much lower cost. From brand awareness and product launch to educational and demonstration purposes, custom marketing trailers can be utilized to cover a large array of objectives.
MLB teams are bringing food trucks to round out the visitors' ballpark experience. The traditional ballpark food doesn't stop at hot dogs and nachos. Check out the latest trend on stadiums and food trucks!
Experiential marketing is aimed to not only create an experience for the visitor, but to also capture necessary data, and ultimately generate measurable ROI. Just how in the world can one accomplish all of this from a mere vision? Let's explore some tips on how to Bring Your Experiential Vision to Fruition. Tip #1: Do your research.....
Colleges are utilizing mobile food trucks to enhance the educational experience, and leave a lasting impression. Experiential food trucks add a layer of excitement to the college culinary arts program for Northwest Arkansas Community College‘s Brightwater Center for the Study of Food. NWACC partnered with APEX Specialty Vehicles to design, engineer, and fabricate a custom food truck that embarks on an inventive concept.
Spring has sprung, so it’s the perfect time to set a game plan for your experiential, sampling, and promotional event success when the the hustle and bustle of spring and summer begin. Let’s explore Tips for Ramping Up Your Events for Spring in this article. Although we cannot speak on behalf of all food truck builders, APEX Specialty Vehicles fabricates only a limited number of custom food trucks and trailers each year, so our production facility is booking up quickly. If you’re ready to get a quote and get started – complete the quoter tool here.