We create cultural relevancy for brands.

We’re a NYC-based Experience Agency that creates cultural relevance for brands. Our deep understanding and direct connection to the worlds of Art, Music, Fashion and Technology, enable us to organically integrate brands into highly influential lifestyle segments.

At Mirrorball, we utilize a mix of live experience, influencer entrenchment, original content, and social media to develop big ideas designed to spark the core emotions of consumers, especially millennials.  Our award winning, national and  global programs have become widely studied as industry best practices. 

Client Experience:

  • Heineken USA
  • L’Oréal Paris USA
  • Harley-Davidson Motor Company
  • Nestlé Waters
  • PepsiCo
  • Beam Brands
  • Campari Brands
  • Bayer HealthCare

Competencies Include:

  • Cultural Insights & Immersions
  • Live Experience Concept, Design & Production
  • Sponsorship Evaluation & Activation
  • Digital & Social Media
  • Creative Development
  • Regulatory Compliance
  • Influencer Marketing
  • Content Development 

Visit our website for case studies and current Mirrorball news at mirrorball.com





134 West 25th Street, 7th floor
New York, NY 10001


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•2005 Promo Awards - Honorable Mention
- Mountain Dew Game Fuel
•2005 Event Marketer Agency 'Hot List'
•2006 Event Marketer Agency 'Hot List'
•2007 SILVER Ex Award, Event Marketer
•2007 Best Production Of An Event (Consumer)
- Campaign: Dos Equis Winter Music Conference
•2007 Event Marketer Agency 'It List'
•2008 Event Marketer Agency 'It List'
•2009 PMA Reggie Awards
- GOLD - Best Experiential Under 1MM (Amstel Light's Amsterdam Takeover)
- SILVER - Best Experiential Under 1MM (Dos Equis MISW)
- GOLD - Best Consumer Promotion (Dos Equis MISW)
•2009 Ex Awards
- GOLD - Spirit of Amsterdam
•2009 MMA Globe Award - Worldwide Award (Order of Merritt)
- Amstel, Spirit of Amsterdam
•2009 Adweek Buzz Award
- XX Most Interesting Academy
•2012 Gold Ex Award Winner - Best Retail Promotion
- Harley-Davidson Motorcycle Bootcamp
•2014 Silver Ex Award Winner - Best Mobile Marketing Program - L’Oréal Advanced Haircare Mobile Tour
•2015 Gold Ex Award Winner - Best Mobile Marketing Program - Harley-Davidson Project LiveWire Experience Tour

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