Grand Central Marketing has joined Allied Integrated Marketing to create a new event marketing powerhouse called Allied Experiential.
Our award-winning team of creatives and producers will remain the same, but now with expanded resources and services. Allied Experiential, whose main offices are in New York and Los Angeles, will be supported by Allied’s network of 21 field offices across the United States, Toronto and London.
At the new Allied Experiential division, we’re looking forward to maintaining GCM’s boutique agency culture while giving our clients even more powerful integrated campaigns through Allied’s deep digital, publicity, promotional and creative capabilities. – Allied Experiential SVP, Matthew Glass
The addition of GCM will take Allied Experiential to the next level in terms of creativity and expertise. In a fragmented media world, experiential marketing is more important than ever, especially when combined with smart digital integrations like those GCM has pioneered with its Social Central team. – Allied President, Clint Kendall
Digital – Video Production – Public Relations – Field Marketing – Multicultural Marketing + More
Event Marketer: Top 100 Agency
Event Marketer: Event Tech Award for Best Use of Social Media
PROMO: Pro Award for Best Cross-platform Promotion Using Interactive Channels Adweek: Buzz Award for Best Integrated Campaign
FOLIO: Grand Fame Award for Best Magazine Event of the Year
BizBash: Event Style Award for Best Press Stunt
MIN: Integrated Marketing Award for Best Event Program
Bulldog Reporter: Excellence in Media Relations and Publicity Award for Best Use of Broadcast Video/Internet—B2C
Exhibitor: Sizzle Award for Traffic Builder
Marketing Agencies Association Worldwide: Globe Award for Best Cause Marketing or Charity Campaign