Elite Marketing Group
We create experiences that Engage consumers, eXcite their senses, and ignite their Passion for brands.
EliteEXP is the experiential marketing arm of Elite Marketing Group, a dually pronged agency focused on reaching consumers and moving the needle for brands. We are a passion agency. Passion for what we do is the common thread that binds us all together, passion has helped evolve our agency over the past 3 plus decades, and passion is what we continue to inspire in the people we reach with our work.
Backed by 30 years of entrepreneurial spirit and industry innovation we are a full service experiential marketing agency passionate about endearing brands in the hearts and minds of their target audiences. We create unique and relevant off and on line experiences that engage consumers and inspire action. Along with EliteACQ, our industry leading acquisition marketing division, we have the creative chops to deliver bleeding edge concepts, the know how and experience to execute with excellence, and the tools to capture data, extend engagement, and provide measurable ROI.
What has changed since last year?
EliteEXP has a new home! We recently packed up and moved our NYC office to make room for our big ideas and ever expanding team of passionistas. Going to be in the neighborhood? Maybe we can catch a Knick's game!
EliteEXP has also embarked on a new initiative called EliteACG, which marries passion with purpose.
Active- a healthier body through an active lifestyle;
Cause- a healthier mind and spirit through social consciousness;
Green- a healthier environment through sustainability and Eco consciousness.
Whether it's tying a relevant cause to a campaign, creating an experience that gets people up and active, or using sustainable materials to build our events we believe in the power of the ACG lifestyle and we try to infuse it into everything we do.
Any standout campaigns?
International Delight Iced Coffee
EliteEXP was tasked with generating buzz around the launch of International Delight Iced Coffee. The key brand message, "ID Iced Coffee gives you the taste of the coffeehouse...at home!" We created a mobile coffee house, featuring baristas, coffee counters with dispensers and decorative hanging chandeliers to bring this idea to life. Consumers at high profile events and malls in Texas, California and Ohio had the opportunity to sample quick, zero effort iced coffee courtesy of ID.
Chrysler College Tour
Chrysler was looking to build awareness for their vehicles and associated cash allowances being offered to qualifying college graduates. We set out with a dually pronged tour to visit 22 schools in the Northeast with the newest Dodge, Chrysler, FIAT, Jeep and Ram vehicles. Campaign objectives were to generate leads and drive soon to be college grads to local dealerships. Demos, super cash allowance sweepstakes and enthusiastic Brand Ambassadors educated and excited students about the lineup and helped us achieve our campaign goals.