With a recession looming, even as one of the strongest retailers, Barnes & Noble faced one of its most challenging years. Its annual Store Managers Conference needed to be the most impactful and action-inspiring in the company’s history.
Discover how Moderne executed a silent disco to create a buzz-worthy announcement for the Bunker Hill Brookfield Holiday Party.
If you simply search “marketing trailers” within Google, you’ll come up with over 350,000 results. Within the results, you can see anything from a DIY trailer to a custom-built trailer, significantly ranging in quality and price. So, what are the key differences in custom-built experiential trailers and how can the pricing be so wide spread? Continue to read this post from the viewpoint of APEX, a leading custom builder of high-quality marketing and promotional trailers. We’ll review 5 Key Differences in Custom-Built Experiential and B2B Trailers to demonstrate why APEX trailers are an investment that offers peace of mind that your trailer will be on the road meeting the goals and will have minimal downtime. Let’s take a look!
Discover the latest and best in event technology for your 2017
When you’re planning a traditional meeting or event, consider adding an immersive, experiential component to enhance the audience experience and deepen engagement. This additional layer is what we call, “Immersion.” An Immersion area is a dedicated space that allows your audience to engage deeper with your brand or message through sensory experiences.
New Year’s resolutions are often thought of as useless. They’re hard to stick to and often lead to a lot of disappointment. But what if we told you that you don’t have to feel that way about them? Why not shift from feelings of unattainability and disappointment to positive brand messaging? Use New Year’s resolutions like any other consumer trend and find your target audience in the right place at the right time. We’ve gathered a list of the top ways to reach target audiences with your brand message broken down by resolution.