Brands and marketing departments are investing more in experiential and event-based programs as the key driver of their marketing mix. So much so that branded experiences are designed to be more integrated into our everyday lives. As millennials and other notable demographics shift spending priorities from material items to experiences, the experience economy is getting larger. This has forced designers to shift their thinking into three dimensions to include the customer experience.
Experiential marketing is going backward and forward at the same time.
May 3rd-5th was the annual EM Summit produced by Event Marketer. Hype attended and was a sponsor of the event, so I thought I would share some of my learnings. Every year Event Marketer puts on the ultimate training conference on the ultimate marketing discipline: Experiential Marketing. It is an opportunity to soak in a year’s worth of insights and ideas in a just a few short days. Hype joined more than 2,000 marketers from around the world as emerging trends were predicted and dissected, best practices were explained and some of the biggest case studies were shared. Continue reading for some of our favorite take-a-ways from the conference.
As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk into their classroom.
We believe creativity isn’t just delivering fresh, innovative ideas to clients. It goes much deeper than that, into the realm of understanding (and anticipating) their needs, interpreting the vision, and offering solutions along the way.
The Experiential Marketing Summit might be a wrap, but, along with conference swag, we packed away a suitcase’s worth of takeaways for event marketers of all kinds. If you missed out—don’t worry! We took notes. Here are seven useful lessons we took away from the Event Marketer Experiential Marketing Summit.