How feeling, strategy and artistry can elevate events and experiences. “The Journey
Experiential marketing program data is usually captured during the event and is made up of two major metrics, quantitative and qualitative.
Knowing your target consumer characteristics, and how to reach them, is vital in event marketing. Brands who do their homework come out on top.
You don’t need a deck of cards or a crystal ball to know that everyone attending events from music festivals to trade are looking to have the best possible experiences and are willing that extra mile to meet, greet, and maximize every moment. In the conference and trade show arenas, people want to bring back every iota of information, possible opportunity and new connection to better their teams’ positions in the marketplace.
What leaves that lasting impression when visitors engage in your mobile marketing vehicle? The ability to incorporate levels of engagement, from vehicle graphics and brand ambassadors to data collection tools to virtual reality integrations.
The Carl’s Jr. 75th Anniversary Tour honored the entrepreneurial spirit and dedication to service that made the Carl’s Jr. story an American story.