Because Millennials would rather spend money on experiences than on material purchases, they bring a lot of potential for driving attendance and profitability at live events. Learn how to plan your next event that draws in the Millennial audience.
The reality of our culture and marketplace today is that words are invented, re-interpreted, blacklisted, made taboo or spread like wildfire.
Opus Agency has added three senior-level members to its Account Management team, enhancing the agency’s ability to keep pace with its customers’ ongoing growth in the experiential marketing space.
Is risk management on your radar? Download our free travel and event ebook resource to learn how to protect your next event and exercise your duty of care.
The extent to which the general public is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name, but rather through visual signifiers like logos, slogans, and colors.
Post-event surveys may be a good way to show the effectiveness of an experiential marketing campaign but are not the only approach that should be considered.