To raise awareness about HIV Answers, a site that shares information and resources about HIV and treatment options, Moderne took over Piedmont Park during AIDS Walk Atlanta, generating tens of thousands of impressions by placing sidewalk chalk stencils and distributing branded water bottles during the event.
"eSports Marketing: Start with the Consumer" delivers original consumer research to help brands understand how to target, engage, and connect with eSports enthusiasts—those who play, those who watch, and those who do both.
Because Millennials would rather spend money on experiences than on material purchases, they bring a lot of potential for driving attendance and profitability at live events. Learn how to plan your next event that draws in the Millennial audience.
The reality of our culture and marketplace today is that words are invented, re-interpreted, blacklisted, made taboo or spread like wildfire.
Opus Agency has added three senior-level members to its Account Management team, enhancing the agency’s ability to keep pace with its customers’ ongoing growth in the experiential marketing space.
Is risk management on your radar? Download our free travel and event ebook resource to learn how to protect your next event and exercise your duty of care.