Buick wanted to reconnect with consumers and show that their brand is more modern, stylish and high-tech than ever. And they wanted to do so in a way that would resonate with the people who matter most to them—people who love spending time with friends and family, and who love sports. Buick was an Official Partner of the NCAA Final Four. For Buick’s March Madness, they needed an experience that would not only resonate with the people they wanted to reach but would also cut through the noise, engage visitors, and showcase a whole new side of Buick.
Our design team began this journey with a meeting in the Ed Sullivan Theater with Stephen Colbert in January 2015. We then worked closely with the Colbert team to achieve Stephen’s vision of the new Late Show set. The main goal was to both feature the grand architecture of the Ed Sullivan Theater as well as create an intimate conversation area for Stephen’s interviews. The design features the columns, stained glass windows, and architectural ornaments found in the theater.
T-Mobile was about to announce a feature that would solve a major pain point for customers. People want to stream their favorite videos, shows and movies on their mobile devices without getting charged overage fees for their data consumption.
OnePlus—a hungry, young start-up with a passionate community of fans—wanted to launch their latest phone. But they didn’t want to do the typical mobile product launch—a CEO in on a stage standing in front of a big projection screen and talking for hours. More importantly, OnePlus wanted more than just press coverage; they wanted to engage their international community of fans, who helped build the brand. They needed a brand experience that would deliver global reach, showcase the product, offer a unique experience and resonate with fans as well as media.
What does a ball made of trash and twine have to do with building global brand awareness and affinity for a US-based car company? A few years ago a man saw a video of refugee children playing football with a ball made from trash and twine. And he realized that play brings people together. With that in mind, he invented an indestructible football that would allow more children to come together in play, and launched the One World Play Project. At the same moment, Chevrolet was seeking to translate its position as a leading US car manufacturer into that of a globally loved brand. Jack Morton brought the One World Play Project and Chevrolet together for a global philanthropic marketing effort focused on revealing the power of play to transform children’s lives. What began as a start-up effort to distribute an indestructible football to children in impoverished communities across the globe, attracted interest from dozens of NGOs involved in sport for peace and development. Suddenly a simple ball was drawing people together to play—and to tackle other serious community issues. Today, over 1.5 million balls have been donated by Chevrolet and distributed in over 90 countries, touching more than 45 million lives with the power of play. And people all around the world love Chevrolet.
New hires and promotions in New York, Detroit and San Francisco offices